- ESTABLISHED 2006
Empowering the
Fashion & Embroidery
Industry Since 2006
A corporate portfolio balancing artisanal heritage with industrial production excellence. Delivering high-end embroidery solutions, professional training, and digital fashion development.
- NAVTTC Accredited
- Wilcom ES e4.5 CAD
- 18+ Years Legacy
- Industrial Punching & Production
Needle Crafts Pakistan
High-speed multi-head Tajima fleet with automated tension calibration & micro-stitch accuracy.
Tajima 48-Head Fleet
1,100 RPM Precision
Integrated Group Operations
Our Business Ecosystem
A diverse portfolio of specialized services and brands, working together to deliver excellence in embroidery, fashion, and education.
NC Digitizing
Expert commercial embroidery digitizing services. Transforming designs into precise, machine-ready embroidery files for industrial production worldwide.
- Wilcom EmbroideryStudio ES e4.5 Enterprise Setup
- Minimal thread breakage optimization & density calibration
ELNAZ Lifestyle
Our premium fashion and boutique label. Crafting elegant, culturally rich garments with meticulous attention to detail and high-end embroidery.
- Master Artisans in Heirloom Zardozi, Tilla, Kora & Dabka
- Pure Raw Silk, Chiffon, Velvet & Organza Foundations
Needle Crafts Training
Professional education and skill development programs. Proudly partnered with the Government of Pakistan to nurture the next generation of artisans.
- Official NAVTTC & PSDF Accredited Curriculum
- Hands-on training on Tajima multi-head industrial embroidery machines
Digitize with Sir Yousuf
Comprehensive online learning platform. Master embroidery digitizing through expert-led courses available on Udemy, YouTube, and our interactive portal.
- 25,000+ Enrolled Students across Pakistan
- 150+ Hours of Step-by-Step Wilcom Software Video Tutorials
18 Years of Craft & Technology
Our 18-Year Journey (2006 – Present)
From our founding with a single Tajima machine in Lahore to becoming an accredited national training authority and international export supplier.
Year 2006
Founding Year
Establishing the Craft in Lahore
Founded with a single 6-head Tajima embroidery machine and a small circle of veteran hand-embroidery artisans dedicated to luxury Pakistani bridal crafts.
#Founding
#Artisanal Craft
#Lahore
6 Heads
Initial Machine Setup
Verified Historic Milestone Record
Technology Leap
Launching NC Digitizing
Established the dedicated computer punching centre, transitioning from manual punching to cutting-edge Wilcom CAD software and serving regional textile exporters.
#Digitizing
#Wilcom CAD
#B2B Export
20,000+
Designs Digitized
Verified Historic Milestone Record
National Trust
NAVTTC & PSDF Skill Development Partnership
Accredited by the Government of Pakistan to lead national vocational programs, empowering thousands of youth and women with marketable embroidery engineering skills.
#Government of Pakistan
#NAVTTC
#Vocational
5,000+
Certified Graduates
Verified Historic Milestone Record
EdTech Expansion
Global Online Academy Debut
Launched the online education academy on Udemy and YouTube, creating the premier Urdu/English digitizing syllabus followed by over 25,000 global professionals.
#Udemy
#YouTube
#Global EdTech
25,000+
Global Students
Verified Historic Milestone Record
Brand Debut
Haute Couture & Boutique Division
Unveiled ELNAZ Lifestyle, fusing century-old zardozi handcrafts with modern luxury silhouettes for discerning international clientele in UK, US, and Middle East.
#Luxury Pret
#Bridal Couture
#Global Trade
100%
Handcrafted
Artisanal Integrity
Verified Historic Milestone Record
Modern Era
Direct-to-Consumer & Multi-Head Scaling
Integrated laser-cutting with 48-head automated fleet while expanding direct-to-consumer presence via official Daraz Flagship and Etsy Global stores.
#E-Commerce
#Daraz
#Etsy
#Smart Manufacturing
18 Years
Legacy of Trust
Verified Historic Milestone Record
Our Work & Capabilities
Precision, heritage, and industrial excellence since 2006. Explore our comprehensive portfolio spanning intricate hand embroidery, advanced digitizing, and large-scale apparel production.
