POWERFUL TEAM
We are The Team of Enthusiasts
Fauzia Gulnar
Chairperson
Fauzia Gulnar, a renowned fashion designer and Chairperson of Needle Crafts Pakistan, is a visionary force in the Pakistani fashion industry. Her passion for traditional Pakistani embroidery, coupled with her keen eye for contemporary design, has transformed Needle Crafts Pakistan into a hub of creativity and innovation.
Fauzia Gulnar’s journey in the fashion world began with a deep-rooted fascination for the intricate artistry of traditional Pakistani embroidery. Inspired by the rich heritage of her homeland, she embarked on a mission to revive and elevate these time-honored techniques. Under her leadership, Needle Crafts Pakistan has become a leading center for the preservation and promotion of traditional embroidery, showcasing the exquisite craftsmanship of Pakistani artisans to the world.
Beyond preserving tradition, Fauzia Gulnar is also a pioneer in contemporary embroidery design. Her innovative approach seamlessly blends traditional motifs with modern aesthetics, resulting in collections that are both timeless and captivating. Her designs exude elegance and sophistication, appealing to a discerning clientele both within Pakistan and internationally.
Fauzia Gulnar’s commitment to quality and ethical practices is unwavering. She insists on using only the finest materials and ensures that her artisans are treated fairly and compensated appropriately. This dedication to ethical production has earned Needle Crafts Pakistan a well-deserved reputation as a socially responsible brand.
Fauzia Gulnar’s contributions to the Pakistani fashion industry have not gone unnoticed. She has received numerous accolades for her design excellence and her commitment to preserving traditional embroidery techniques. Her work has been featured in renowned fashion publications and showcased at prestigious international events.
As Fauzia Gulnar continues to shape the landscape of Pakistani fashion, her legacy will undoubtedly endure. Her passion for traditional embroidery, her innovative design approach, and her dedication to ethical practices have transformed Needle Crafts Pakistan into a beacon of creativity and cultural preservation.
A Visionary Pioneer in Fashion Design
and Professional Training
Rao Muhammad Yousuf is a celebrated figure in Pakistan’s fashion and textile industry, known for his transformative contributions, innovative training programs, and leadership. His inspiring journey from media to fashion is a testament to his diverse skill set and dedication to empowering aspiring designers.
Educational Background and Early Career
Rao Yousuf holds an MBA from Punjab University, equipping him with strong business acumen that has greatly influenced his professional ventures. He began his career in media in 2000, where he gained extensive experience in operations and management.
- Regional Manager Operations: He served as the Regional Manager Operations for Orient McCann Erickson, a leading advertising agency, where he honed his skills in strategic planning and execution.
- Media Manager: He also worked as the Media Manager for WAVES Industries, further enriching his expertise in brand management and marketing.
These roles laid the foundation for his entrepreneurial spirit and later contributed to his success in the fashion and textile industry.
Transition to Fashion and Textile
In 2006, Rao Yousuf shifted his focus to the fashion industry, combining his creativity with his business expertise. A year later, he established Needle Crafts Pakistan, a platform that has since become a beacon of professional training in embroidery digitizing and digital textile design.
He further enhanced his qualifications by pursuing professional training in Digital Textile Design at the Pakistan School of Fashion Design, ensuring that he could deliver industry-relevant knowledge to his students.
Milestones in Fashion and Textile
- 2007: Founded Needle Crafts Pakistan to cater to the growing needs of the fashion and textile industry.
- 2008: Launched professional training programs in Wilcom Digitizing, Embroidery Sketching, and Digital Textile Design, bridging the gap between industry needs and academic training.
- Over the years, his organization has certified more than 12,000 design enthusiasts, many of whom now work with prestigious fashion brands and textile companies worldwide.
Affiliations and Recognitions
- Affiliated Trainer: Rao Yousuf is an esteemed trainer with the Skill Development Council, National Training Bureau, Government of Pakistan, where he continues to mentor and inspire.
- Needle Crafts Pakistan: Beyond training, his organization provides embroidery digitizing services to a global clientele, making it a trusted name in the industry.
Leadership and Vision
Rao Muhammad Yousuf’s journey reflects a unique blend of media, business, and fashion expertise. As the CEO of Needle Crafts Pakistan, he remains committed to innovation, quality education, and skill development. His vision is to promote Pakistani talent globally by equipping his trainees with cutting-edge skills and knowledge.
Notable Achievements
- 17+ years of experience in the fashion and textile industry.
- Trained and certified over 12,000 students globally, many of whom work with leading fashion brands.
- Successfully transitioned from media management to fashion and textile entrepreneurship.
- Developed a comprehensive training system that empowers newcomers and professionals in embroidery digitizing.
Legacy and Inspiration
Rao Muhammad Yousuf’s inspiring career, from a media professional to a trailblazer in fashion design and training, highlights his versatility, determination, and commitment to excellence. His contributions continue to shape the future of Pakistan’s fashion and textile industry while leaving a lasting impact on the lives of countless design enthusiasts.
ELNAZ Garment Brand
In addition to his work at Needle Crafts Pakistan, Rao Muhammad Yousuf created his garment brand ELNAZ, serving as both a B2B and B2C online seller in stitched and unstitched suiting. His brand is making waves in the fashion industry with quality offerings to a broad customer base.
With his blend of business acumen, creative expertise, and passion for education, Rao Muhammad Yousuf stands as a beacon of innovation and leadership, ensuring that the next generation of designers is equipped for global success.
Amina Qaiser
Director Examination
Director of Examinations, Needle Crafts Pakistan her role is pivotal in shaping the institute’s commitment to academic integrity, fairness, and creativity. Amina Qaisar’s contributions to strategic examination design, innovative assessment methods, and her unwavering dedication to the success of students.
Strategic Examination Design: Amina Qaisar’s approach to examination design transcends the conventional. Recognizing that assessing the depth of a student’s understanding requires more than rote memorization, she crafts examinations that challenge students to apply theoretical knowledge to practical scenarios. This not only hones their skills but also prepares them for the dynamic demands of the embroidery design industry.
At Needle Crafts Pakistan where innovation is paramount, Amina Qaisar leads the charge for cutting-edge assessment methods. By incorporating practical projects, real-world simulations, and collaborative assessments, she ensures that students aren’t merely evaluated on theoretical knowledge but are also tested on their ability to transform ideas into tangible creations. This forward-thinking approach keeps students at the forefront of industry trends.
Amina Qaisar’s commitment to fairness and transparency is the bedrock of her examination philosophy. Rigorous measures are employed to maintain unbiased evaluation processes, instilling confidence in both students and industry partners. This commitment to fairness not only upholds the institute’s certifications but fosters an environment where merit is recognized and
The true measure of Amina Qaisar’s effectiveness lies in the success of the institute’s graduates. By placing a strong emphasis on practical skills, innovation, and fair evaluation, she has played a key role in shaping students who not only excel in examinations but also make substantial contributions to the embroidery design industry. Her impact resonates through the achievements of the institute’s alumni, who emerge not just as skilled artists but as pioneers in the ever-evolving field.
Amina Qaisar’s leadership as the Director of Examinations Needle Crafts is instrumental in shaping the future of the craft. Through visionary strategies, innovative assessment techniques, and an unwavering commitment to student success, she ensures that [Embroidery Design Institute] remains a stronghold of excellence. Graduates under her guidance don’t just carry a certificate; they carry a legacy of pioneering spirit into the ever-evolving world of embroidery design.